Alp Suleiman Article Series
Growth Desk
2 articles2 phases~21 min read
Why this series?
Growth in the AI era comes down to three questions: where do your customers come from, how does your team get the work done, and does all of it end up as profit? Most of the time these are answered not from dashboards or slide decks but by sitting at a desk and looking at the numbers.
This series is written at that desk. It is plain, free of hype and as measurable as it can be. Every article ends with a “Try it today” step: one task you can do today, that takes no more than an hour and shows you a result.
The series is ongoing. For now there are two topics: seeing the customer who arrives from AI assistants, and understanding why an AI pilot does not reach the P&L. New articles will be added to the desk as they come.
Four-phase framework
The journey of value
Four phases, in order: understand, design, monetize, protect.
Phase 01 · 1 articles
Where Customers Come From
Focus
The part on the new route customers take to find you through AI assistants, and on how to measure that visitor.
Phase 02 · 1 articles
The Executive Desk
Focus
The part on judging AI spend by its place in the income statement rather than by a productivity story.
Let's think this framework through for your company.
Let's talk about what this framework means for you.