Activation Rate
The percentage of new users who reach the 'aha' moment, the first time they experience the product's value, whether or not they pay.
Advanced MetricsTerm 34 / 81
Formula
Activation rate = New users reaching the aha moment ÷ New users × 100
In practice
Define activation first: not signup, but the action where value is first felt. The cheapest way to improve retention is often to improve activation.
Strategies that use this term
15 resultsArticles that use this term
4 results- 03The First Spark of Value: Which Exact Behavior Must a User Perform for Real Value to Have Begun?
- 04The Great Illusion of Retention: You Don't Have to Retain the User, but Their Critical Behavior in the Product
- 01The Real Growth of AI: Why Perceived and Measured Speedup Diverge, and How That Shapes Growth Decisions
- 01Which Growth Work Goes to an Agent? Choosing Between a Prompt, a Workflow and an Agent, Stage by Stage