Cohort Analysis
An analysis that groups users by a shared trait, usually signup period, and compares how they behave over time.
Advanced MetricsTerm 43 / 81
In practice
A blended retention number mixes old and new customers and hides improvement or decline. Cohorts are the most honest way to see whether a change you made actually made a difference.
Strategies that use this term
9 resultsArticles that use this term
6 results- 04The Great Illusion of Retention: You Don't Have to Retain the User, but Their Critical Behavior in the Product
- 11Rethinking LTV: True Lifetime Value Is Not Revenue, but the Behavioral Accumulation a User Invests in the Product
- 13The Value Debt Danger: What Is the Hidden Enemy of Products That Grow Fast but Rot from Within, and How Do You Prevent It?
- 01The Real Growth of AI: Why Perceived and Measured Speedup Diverge, and How That Shapes Growth Decisions
- 02Experiment Inflation: AI Made Building Free, Not Knowing
- 01Which Growth Work Goes to an Agent? Choosing Between a Prompt, a Workflow and an Agent, Stage by Stage