MRR / ARR
Monthly and Annual Recurring Revenue: the monthly and yearly totals of predictable, subscription-like revenue. One-off revenue is excluded.
Core MetricsTerm 23 / 81
Formula
ARR = MRR × 12
In practice
A common mistake is counting one-off items, or annual prepayments not spread across months, in MRR. Look at the components of the change (new, expansion, churn), not only the total.
Strategies that use this term
41 resultsArticles that use this term
4 results- 01What Is User Value, Really? And Why Do Most Digital Products Misunderstand It Completely?
- 13The Value Debt Danger: What Is the Hidden Enemy of Products That Grow Fast but Rot from Within, and How Do You Prevent It?
- 05What Are We Doing for Our Vision Today? Five Factors and Five Questions That Keep a Vision Alive
- 02Experiment Inflation: AI Made Building Free, Not Knowing