AI
AI, through the lens of growth
Each door looks at the same question from a different place: is AI really growing your growth?
Four doors
Which way are you coming in?
- 01
Growing your AI product
If you sell an AI product: inference cost, pricing model and lasting growth.
- 02
Putting AI into your growth system
When you add AI to an existing growth system: funnel, loops, experiments and data.
- 03
Agent engineering, through the lens of growth
Handing a growth task to an agent: which task, with what authority, at what cost.
- 04
Measuring
The gap between perceived growth and measured growth.
Questions
10 growth questions for founders
Ask them of yourself. The question you cannot answer is the first place to look.
- 01
Which line of your AI spend shows up in the income statement?
- 02
Which step of your growth loop did you add AI to, and which step did you delete?
- 03
When an agent makes a wrong decision, who notices, and how fast?
- 04
Is your customer buying a tool from you, or finished work?
- 05
Is your growth rate buying your gross margin?
- 06
What is the unit of work your customer counts in one sentence?
- 07
If your model provider ships the same feature tomorrow, what is left with the customer?
- 08
Is your agent's limit of authority written down?
- 09
Is your next growth hire a person or a workflow?
- 10
If AI sped up your current growth system, would you get better, or would it scale your mistakes?