Creative Destruction

A concept from Joseph Schumpeter: new products, technologies and business models emerge by making the old ones obsolete, and that churn is what drives economic growth.

Growth ConceptsTerm 01 / 81

In practice

The disruption is uncomfortable, but it is where growth comes from. A company that will not cannibalize itself usually gets cannibalized by someone else; the question is not whether it happens, but who does it.

Once the terms are clear, build the system.

Let’s pin down which metrics your company should watch and which lever to pull first.

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