Alp SuleimanGrowth Partner

Benchmarks

How good is “good”?

Sourced reference ranges for eight growth metrics. Next to every figure: who published it, which segment it applies to and when.

Last checked: 2026-10-05

01
What is a good retention rate?
How many users stay, in consumer and B2B products?
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02
What is a good NRR?
How much does revenue from existing customers grow over a year?
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03
What is a good LTV:CAC ratio?
Each unit spent on a customer returns how much over a lifetime?
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04
What is a good CAC payback period?
In how many months does acquisition cost come back?
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05
What is a good churn rate?
How much of your customers and revenue disappears each year?
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06
What is a good burn multiple?
How much cash do you burn for each unit of new ARR?
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07
Rule of 40: what is a good score?
Do your growth and profit add up to 40?
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08
What is a good gross margin?
After delivery costs, how much of your revenue is left?
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