Growth Partner
Alp Süleyman is an entrepreneur and Growth Partner working on digital products, AI-powered business models and sustainable growth systems. As Managing Partner at Blockville Digital Asset he took the company to a $57M valuation; he took part in the Zynga exit process and is a co-founder of Mighty Raccoon Studios (700M+ views, 2.6M+ members). He is an Endeavor and Entrepreneurship Foundation Fellow Alumnus.
Global Strategy
Growth Partner
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I started with project management. Then, once I entered the startup world, I realized that growing a company is not just managing projects; it means managing everything at once.
I became a full-stack business developer: even without writing code, I was building products, setting pricing strategy, running marketing campaigns, calculating unit economics and preparing investor decks. More than job titles, I took responsibility for outcomes.
After 12 years, this is where I arrived: Growth is not an accident; it is a system that can be designed.
Today I build this system for only 3 companies, because I work in depth. 3 companies a year. That's all.
Timeline
A journey from 2009 to today: a story that began with curiosity, matured through trial and error, and over time grew into a systematic approach to growth.
2009
2009 — 11
In 2009, Alp Süleyman took part in the “Herkes Kitap Okusun” (Everybody Should Read) campaign. His main goal was to grow the campaign. He attended UN Urban Council meetings. In 2011 he started working in the EU. He took management responsibility in 16 international projects.
2011
2011 — 14
With the “İzleyici Mesesoysal” social venture he was selected among the top 10 ventures by SOGLA. He designed the Social Leaders programme and was chosen as its coordinator. He took part in Gartner’s growth research.
2014
2014 — 17
He designed growth programmes for public universities. In 2015 he was selected as an Entrepreneurship Foundation Fellow. He followed the growth stages of startups such as Insider, iyzico and Getir from the inside.
2017
2017 — 20
He moved to New York. He joined the NYU entrepreneurship programme. He founded Five Step. His venture was supported by more than 20 valued Turkish brands. He was named a philanthropy professional by TÜSEV.
2020
2020 — 23
He played an active role in the Zynga – Rollic – Creasaur exit process. He took part in Venture Capital and Venture Building processes. He served as C-Growth Officer at Blockville and Hexamon AI.
2023
2023 — ...
He continued his growth roles at Zorlu Center in Istanbul. His board memberships at various technology companies are ongoing. He is writing the book “Growth Strategy” and continues his Harvard Business Online courses.
Capability Map
Depth instead of scores: in each capability my role is to build it end to end, to do the work myself, or to direct the right specialists.
01 / 06
Deciding with data what to do, and what not to do.
Strategic Thinking
CoreI turn a scattered list of problems into a few clear decisions, and put what we won't do in writing too.
Market Research
DeepI frame the market and the customer through interviews, data and competitor reading, and turn assumptions into tests.
Data Analysis
DeepI read cohorts, funnels and unit economics myself, and separate metric inflation from real impact.
Brand Positioning
BroadI draw the frame for positioning and sharpen the message together with brand teams.
See it on the site
By the Numbers
Success & Scale
$50M+
Total revenue volume managed and influenced.
Growth Expertise
12+
Years of active operational experience.
Partnership Depth
68+
Number of corporate companies collaborated with.
Ecosystem Impact
150+
Professionals mentored.
Digital Products
137+
Number of digital products and services developed.
Ad Spend Managed
$1.5M/mo
Highest monthly ad budget managed.
Teams Built
0→110
Teams built and scaled from scratch.
Impressions Gen.
700M+
Total global visibility generated.
Failed Experiments
200+
Tests that produced no result but created patterns.
Untold Failures
40+
Attempts that never reached PMF but shaped decisions.
Timing Lessons
100+
Decisions postponed because of wrong timing.
Avg. Iterations
5–12×
Average number of iterations before a successful move.
Reviews
Notes shared by the teams we worked with at the end of each engagement. The warnings are here as well as the praise.
Through the teams' eyes
“Working with Alp Suleyman, you realize how scattered the problems were actually defined. As the process moves forward, that confusion turns into a simple set of priorities.”
Themes
From the same notes, honest warnings. Read these if you want fast, easy answers.
REQUIRES PATIENCE
The process was more demanding than we thought. It requires patience for anyone expecting quick results.
QUESTIONING APPROACH
At first we found him too questioning. Later we understood that this was part of the process.
COMFORT ZONE
It brings clarity but also pushes your comfort zone. It may not suit everyone.
DEPTH
It may be too deep for those looking for short-term solutions.
LAYING FOUNDATIONS
At first it felt like progress was slow, but looking back we realized the foundation was laid there.
The first job was to clarify not what the metrics 'say' but how accurately they say it. The event/telemetry schema was cleaned up, success criteria were defined, and the playing field was drawn with guardrail metrics. That way we could measure real impact, not metric inflation.
We read experiments through segments, not through the 'average user'. When we saw the same move work differently in different cohorts, instead of generalizing the winners we turned them into transferable insights: which audience, which message/mechanic, through which channel and in which sequence. That tied growth to a repeatable order rather than to luck.
We read performance not only through surface metrics like CTR/CVR, but through causality and economics. We addressed impact together with confounding risks (seasonality, creative fatigue, channel mix, content-update effects). Where possible we validated with incrementality logic and chose the levers that truly grow the business instead of 'metric inflation': retention uplift + LTV increase + payback improvement. Experiment design settled into this framework.
Portfolio
From Turkey’s established holding groups to global technology companies and startup programs.
We can start by talking about which phase your company is in.