Nominal Growth
Growth measured at current prices, with no inflation adjustment. It carries price increases and growth in volume sold together; if revenue is measured or converted in a foreign currency, currency effects come on top.
Real Growth and CashTerm 54 / 81
In practice
When inflation is low the gap is small and the nominal number will do. When it is high, tying targets, bonuses or an investor deck to nominal growth means price increases can explain much of the growth, and rewards can be paid out before anyone notices. Separate how much of the figure came from units.