11x

1. 2024-09-16

   $24M Series A (Benchmark)

   Alice: "up to 3x higher response rates compared to human SDRs"

   [6]

2. 2024-09-30

   About $50M Series B (a16z); ARR approaching $10M claimed

   "approaching $10 million in annual recurring revenue"

   [5]

3. 2025-03-24

   TechCrunch investigation: unauthorized logos, 70-80% early churn alleged

   ZoomInfo: "We did not give them permission to use our logo in any manner, and we are not a customer."

   [1]

4. 2025-03-26

   OnlyCFO: ARR has no definition

   "ARR (annual recurring revenue) is not a GAAP metric."

   [4]

5. 2025-05-06

   Founder steps down as CEO

   "Different growth phases demand different leadership strengths"

   [3]

6. 2026-05-14

   Unsourced Ramp claim: 40% of the category

   "40% of enterprises buying in this category chose 11x"

   [10]

Acquisition channels

Four channels: back-to-back Benchmark and a16z signatures and the press they generated [5]; the "we sell work, not software" positioning and the comparison with human SDR cost [6]; logo marketing, which became the subject of the investigation [1]; and after 2025 the IBM watsonx partnership [7]. The homepage still promises "$1M+ pipeline generated in first 3 months" [8].

Loop

The claimed loop: the AI SDR books meetings, meetings become pipeline, customers expand. Per TechCrunch, the loop that ran: annual contracts with a 90-day exit clause, full-year ARR counting, early churn and a gap between ARR and collections [1]. The company said the figure it reported was contracted ARR (CARR) and that investors knew [1].

Activation

Demo-gated entry; a pipeline promise within the first three months [8]. Customer complaints cite hallucinations and the email product not working as expected [1].

Retention evidence

Two conflicting claims: the company said retention had risen to 79%, a former employee said 70-80% of customers coming through the door were lost [1]. The company admitted early cohorts carried the highest churn [1]. (opinion) The two claims may measure different periods and definitions; neither is verified.

Role of pricing

Annual contracts with exit clauses presented a trial period as ARR; OnlyCFO proposed the term "ERR" (Experimental Runrate Revenue) for exactly this [4]. (opinion) The core of this case is not the price model but the revenue definition.

Distribution moves

The May 2025 relaunch of Alice and Julian, and IBM watsonx Orchestrate and Agent Connect integrations [7]. In 2026 a "40% of the category" claim attributed to Ramp data without a report link [10].

Team

Headcount is not official. TechCrunch reported weeks above 60 hours, open criticism on Slack and allegations of late pay [1].

The five questions of the Growth Claim Check, applied to this company's public claims.

Test your own claim with the same five questions: Growth Claim Check →

• Unauthorized logo use: ZoomInfo said "We did not give them permission to use our logo in any manner, and we are not a customer."; Airtable said its trial was never used in production [1].
• ARR definition: contracted ARR with a 90-day exit clause; a former employee claimed "We were losing 70-80% of customers that came through the door" [1]. OnlyCFO: "There is no regulatory body governing how we define ARR." [4]
• The founder stepped down as CEO in May 2025 [3].
• The 2026 Ramp claim was made without a report link or date [10]. (opinion) The same pattern of behavior.
• Secondary analyses relay G2 and Reddit complaints about "generic outreach" and "inflexible contracts" (secondary data) [9].

This section is opinion; a reading, not a source.

1. 01

   (opinion) Write down your ARR definition. Contracts with exit clauses, trials and pilots are separate lines; telling investors "they knew" does not satisfy customers or the press.

2. 02

   (opinion) No logo without permission. In Turkey too, the "our references" page is the most inflated one; get written consent for every logo.

3. 03

   (opinion) Do not hide early churn. The 70-80% loss claim leaked from employees; had the founder said it first, the story would be different.

4. 04

   (opinion) "We sell work" requires outcome measurement. If you claim to replace SDRs, publish the customer's comparison with its own SDRs yourself. Test question: if your largest customer ran the same test, would you share the result?

5. 05

   (opinion) An unsourced third-party badge does not repair trust. Repair comes from transparency.

A question for you: remove this company's logo and drop the loop onto your own product. Which node stays empty?

Numbers are the references in the text. An 'opened' source was read by the researcher; 'secondary' ones are verified against their primary source before publication.

1. [1]
   a16z- and Benchmark-backed 11x has been claiming customers it doesn't have

   TechCrunch (Marina Temkin) · 2025-03-24 · opened

   “We were losing 70-80% of customers that came through the door”

2. [2]
   Controversies surround AI startup 11x over customer claims and product performance

   Startup Ecosystem Canada · 2025-03 · secondary

   Note: secondary summary

3. [3]
   Founder of a16z-backed 11x steps down as CEO

   Tech.eu · 2025-05-06 · opened

   “Different growth phases demand different leadership strengths. In our early stage, we needed 0-1 energy, fast-paced execution”

4. [4]
   AI Company Accused of Fraud?

   OnlyCFO · 2025-03-26 · opened

   “ARR (annual recurring revenue) is not a GAAP metric. There is no regulatory body governing how we define ARR.”

5. [5]
   11x.ai, a developer of AI sales reps, has raised $50M Series B led by a16z, sources say

   TechCrunch · 2024-09-30 · opened

   “approaching $10 million in annual recurring revenue”

6. [6]
   Announcing our Series A

   11x blog · 2024-09-16 · opened

   “$24 million Series A funding round led by Benchmark”

7. [7]
   Blog index (dates)

   11x · accessed 2026-10-05 · opened

   Note: 2023-08-11 pre-seed; 2025-05-02 Alice; 2025-05-07 Julian; IBM 2025-05-07 and 2025-10-07

8. [8]
   Homepage

   11x · accessed 2026-10-05 · opened

   “$1M+ pipeline generated in first 3 months”

9. [9]
   11x.ai Competitive Analysis (Q2 2026)

   Toarn (secondary analysis) · 2026 · opened

   Note: price estimate and a compilation of user complaints

10. [10]
    Ramp Ranks 11x #1 in Enterprise Adoption for AI-First GTM

    11x blog · 2026-05-14 · opened

    “40% of enterprises buying in this category chose 11x”

• The Ramp "AI-first GTM" report itself; the 40% claim needs verification.
• ARR after 2025: no source at all.
• Headcount and layoffs: no source.
• The detail of the "double billing" allegation is in the TechCrunch text; the verbatim sentence should be captured.
• The Benchmark Series A press release (unreachable); the 11x blog suffices.