Insider (Insider One)

1. 2012

   Founded in Istanbul

   [2]

2. 2024-03-08

   $200M committed ARR, 1,200+ brands, 129 percent net revenue retention (secondary data)

   "$200 million USD CARR"; "129% NRR"

   [2]

3. 2024-11-01

   $500M Series E; 1,500+ customers; 150 brands switched from competitors in the past year

   "150 brands switched in the last year"

   [1]

4. 2026-05-13

   Bluecore acquisition: US retail, 400+ enterprise brands

   "over 10 billion daily shopper events"

   [4]

5. 2026-09-17

   Agent One launch

   "The next decade will belong to systems that know when to change their mind."

   [3]

Acquisition channels

Direct enterprise sales and regional offices; 28 countries according to the Series E release [1]. A switch-from-competitor program: 150 brands switched in the past year and reached value up to 5 times faster than with their previous vendor, with no comparison base given [1]. Analyst and award signals (Gartner Peer Insights, G2, IDC) and 2026 partnership announcements with OpenAI, Google and Anthropic work as a brand channel [6] [5].

Loop

A sales team in a new region, a reference brand, new brands through the regional reference, product expansion (new channel, module, agent), net revenue retention, revenue, a new region and product. The 129 percent net revenue retention of March 2024 is the measure of this loop [2]. In 2026 a second loop: US retail data and customers bought through Bluecore, and with Agent One the claim of a system optimizing the team side and the audience side together [4] [3].

Activation

The enterprise activation measure is "time to value"; the base of the claim of 5 times faster than the previous vendor is undisclosed [1].

Retention evidence

The March 2024 release gives 129 percent net revenue retention [2]; no claim after that. Churn and gross margin undisclosed.

Role of pricing

Enterprise contracts, custom pricing. Committed ARR (cARR) also covers revenue that is signed but not yet collected; since the company gives no definition, the gap with ARR is unknown [2] (opinion).

Distribution moves

Embedding in the data stack: Snowflake and BigQuery integrations [6]; acquisition (Bluecore, May 2026) [4]; the Braun Shop case published with the OpenAI partnership: average order value up 22 percent for new customers, cart abandonment down 17 percent, no control group stated [5].

Team

More than 350 in-house engineers according to the Series E release [1]; total headcount not found.

The five questions of the Growth Claim Check, applied to this company's public claims.

Test your own claim with the same five questions: Growth Claim Check →

• The valuation was never disclosed in any round; the $500M round size is known, the multiple is not [1].
• Not AI-native, a 2012 company: the Sirius AI (2024) and Insider One (2026) rebrandings. Agent One's "millions of decisions" claim is not yet backed by outcome data [3] (opinion).
• The customer case figures (Braun) are sales material published alongside a partnership announcement; low evidentiary weight [5].

This section is opinion; a reading, not a source.

1. 01

   (opinion) Global enterprise sales from Turkey is possible; the road runs region by region, with one reference brand per region. The Middle East, then Asia, then the US.

2. 02

   (opinion) Disclose net revenue retention. "129 percent" says more than the word "unicorn".

3. 03

   (opinion) AI transformation in two steps: co-pilot first, then agent; data infrastructure in between. Change the order and the agent runs on nothing.

4. 04

   (opinion) A partnership announcement is a brand channel, not growth evidence. Present it that way on your own page too.

A question for you: remove this company's logo and drop the loop onto your own product. Which node stays empty?

Numbers are the references in the text. An 'opened' source was read by the researcher; 'secondary' ones are verified against their primary source before publication.

1. [1]
   Insider Announces $500M Series E Led by General Atlantic

   Insider One (press release) · 2024-11-01 · opened

   “150 brands switched in the last year”

2. [2]
   Insider hits $200 million CARR, major customer wins (release copy)

   Wamda · 2024-03-08 · opened

   “unlocked a new revenue milestone globally - $200M USD CARR (Committed Annual Recurring Revenue) · robust 129% NRR (net revenue retention) rate · Insider is trusted by 1,200+ of the world's best-loved brands”

3. [3]
   Agent One: Self-Optimizing Intelligence System for Autonomous Customer Engagement

   Insider One · 2026-09-17 · opened

   “The industry spent the last decade teaching systems to remember customers. The next decade will belong to systems that know when to change their mind.”

4. [4]
   Insider acquires Bluecore

   Insider One · 2026-05-13 · opened

   “over 10 billion daily shopper events”

5. [5]
   Insider and OpenAI partnership (Braun Shop case)

   Insider One · 2026-03-24 · opened

   “22% increase in average order value for new customers”

6. [6]
   Insider One news index

   Insider One · accessed 2026-10-05 · opened

   “Gartner Peer Insights Customers' Choice; IDC MarketScape”

7. [7]
   Insider raises USD 500 million in Series E funding

   Invest in Türkiye · 2024-11-08 · secondary

   Relayed wording: investing further in our Sirius AI Co-Pilot

8. [8]
   About us / leadership team

   Insider One · accessed 2026-10-06 · opened

   “Hande Cilingir (Co-Founder & CEO) · Serhat Soyuerel (Co-Founder & Chief Revenue Officer) · Mehmet Sinan Toktay (Co-Founder & Chief Technology Officer) · Muharrem Derinkok (Co-Founder & Chief Product Officer) · Okan Yedibela (Co-Founder & Senior Software Architect)”

• Committed ARR for 2025–2026; valuation; total headcount.
• The company's own definition of committed ARR.
• The original of the March 2024 release on insiderone.com.
• Hande Çilingir's Turkish interviews could not be opened; the Series D (2022) announcement was not found.