CR

Conversion Rate: the percentage of visitors or leads at a step who complete the target action, such as signing up, buying or requesting a demo.

Core MetricsTerm 24 / 81

Formula

Conversion rate = People completing the action ÷ Total visitors × 100

In practice

One blended conversion rate misleads; split it by traffic source, device and new versus returning. Raising the rate is easy; converting the right people is hard.

Once the terms are clear, build the system.

Let’s pin down which metrics your company should watch and which lever to pull first.

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