DAU / WAU / MAU

Daily, weekly and monthly active users: the unique people who actually use the product in a given period, whether or not they pay.

Core MetricsTerm 22 / 81

Formula

Stickiness = DAU ÷ MAU × 100

In practice

The real question is how you define 'active': logging in, or doing something that delivers value? The DAU ÷ MAU ratio shows whether the product creates a habit.

Strategies that use this term

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03Lean Start and the MVP Approach

Once the terms are clear, build the system.

Let’s pin down which metrics your company should watch and which lever to pull first.

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