Engagement Rate

A metric showing how much users interact with a product, content or campaign.

Advanced MetricsTerm 35 / 81

Formula

Engagement rate = Engaged users ÷ Reached or active users × 100

In practice

The definition depends on context: likes and comments on social, frequency of the core action in a product. Separate shallow engagement (clicks) from engagement that creates value (completed tasks).

Strategies that use this term

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