Offering Adoption

The percentage of customers who try and start using a newly introduced product, feature or package.

Advanced MetricsTerm 39 / 81

Formula

Adoption rate = Customers using the new offering ÷ Customers with access × 100

In practice

Shipping a feature does not mean it was adopted. Track first use and repeat use separately; when adoption is low, the issue is often discoverability and messaging rather than the product.

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