Churned MRR

Churned Monthly Recurring Revenue: the amount of monthly recurring revenue lost in a period because of subscription cancellations.

Advanced MetricsTerm 40 / 81

Formula

Churned MRR = Sum of MRR from subscriptions cancelled in the period

In practice

Revenue-based churn shows the impact of losing a large customer, which a customer count hides. Separate voluntary cancellations from involuntary ones caused by failed payments, because the fixes differ.

Once the terms are clear, build the system.

Let’s pin down which metrics your company should watch and which lever to pull first.

Partner Form

↑ All terms