Growth Multiplier

A factor or tactic that multiplies the effect of existing effort, such as a referral program, a partnership or automation.

Growth ConceptsTerm 15 / 81

In practice

A multiplier is only as good as what it multiplies: anything times zero is zero. Build something that works first, then add the multiplier.

Once the terms are clear, build the system.

Let’s pin down which metrics your company should watch and which lever to pull first.