Growth Rate
The percentage change in a metric such as revenue, users or orders between two periods.
Growth ConceptsTerm 02 / 81
Formula
Growth rate = (Current period − Previous period) ÷ Previous period × 100
In practice
A growth rate without a period is meaningless; 10% monthly and 10% yearly are different businesses. High rates are easy on a small base, so always read them next to the absolute numbers.