Growth Accounting

A method that breaks growth into new, retained, resurrected and churned users or revenue.

Growth ConceptsTerm 17 / 81

Formula

Net growth = New + Resurrected − Churned

In practice

The total can grow while losses quietly accelerate underneath; this method exposes that. Do not set strategy before you know whether growth comes from new customers or from existing ones staying.

Once the terms are clear, build the system.

Let’s pin down which metrics your company should watch and which lever to pull first.

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