Growth Velocity

How much absolute growth is produced per unit of time, such as net new recurring revenue added per month. Growth rate is a percentage; velocity is an absolute amount.

Growth ConceptsTerm 11 / 81

Formula

Growth velocity = (Current period − Previous period) ÷ Length of period

In practice

Velocity can rise while the rate falls; that is normal on a larger base. The same holds for the team: how many experiments you run per week sets your learning speed.

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