Share of Voice
The brand's share of total communication and visibility in its category, which can be calculated from ad spend, search visibility or mentions.
Strategic IndicatorsTerm 48 / 81
Formula
Share of voice = Brand visibility ÷ Total category visibility × 100
In practice
A share of voice above your market share often precedes market share gains, while the reverse signals falling behind. State which channel you measure on, because the result changes with it.