Customer Education

The degree to which customers gain the knowledge and skills they need to get full value from a product or service, and the work that makes that happen.

Strategic IndicatorsTerm 45 / 81

In practice

If you sell in a new category, your real competitor is indecision, and education is how you beat it. Measure the effect of educational content by completion rate and the activation that follows.

Once the terms are clear, build the system.

Let’s pin down which metrics your company should watch and which lever to pull first.

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