Flywheel Momentum

An indicator of how much speed a growth flywheel has gained as customer behaviors feed one another.

Strategic IndicatorsTerm 46 / 81

In practice

There is no single number; check whether the rates across the wheel's links (say satisfaction, referral, new customers) are improving in the same direction. Momentum comes from the links strengthening together, not from one campaign.

Once the terms are clear, build the system.

Let’s pin down which metrics your company should watch and which lever to pull first.

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