Customer Influence

The potential of existing customers to spread the brand among their peers and contribute to organic growth.

Strategic IndicatorsTerm 51 / 81

In practice

Advocates are often the most satisfied customers, not the biggest spenders. Identify them, make sharing easy, and tag referred customers separately so you can measure the real effect.

Once the terms are clear, build the system.

Let’s pin down which metrics your company should watch and which lever to pull first.

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